
Overview
The service focuses on developing customised holographic technology to fight the counterfeiting of agricultural products. It provides a tailored security system using advanced holograms that strengthens product integrity, builds consumer trust, and supports the broader goal of safeguarding the agri-food sector from fraud.
More about the service
In particular:
- Authenticate products across the entire supply chain
- Protect the origin, identity, and quality of food items.
- Feature unique markings and built-in security elements
- Enable consumers to verify authenticity and trace provenance easily.
Brand Integration: Visual elements such as logos, colours, and design patterns can be customised to align with brand identity.
Security Levels: Different levels of security (e.g., overt, covert, forensic) can be selected based on the risk of counterfeiting and distribution needs.
Supply Chain Requirements: Customisation can reflect specific checkpoints or traceability needs within the producer’s supply chain.
Scalability: Solutions can be adapted for small-scale producers or large consortia, ensuring flexibility in deployment.
User Experience: Consumer-facing features (e.g., QR codes, mobile verification) can be personalised to enhance accessibility and engagement.