Combating forgery in the agri-food chain

Supporting the development of ad hoc hologram technology to combat the counterfeiting of agricultural products represents a crucial step forward in defending the origin, identity, and quality of food products. The service aims to create a customised security system that uses advanced holograms to authenticate agricultural products throughout the entire supply chain. Through a combination of unique markings and inherent safety features, this technology helps ensure product integrity, allowing consumers to easily verify the authenticity and provenance of the products they purchase.

Interested in this service? Contact us at angrisan@unina.it

Overview

The service focuses on developing customised holographic technology to fight the counterfeiting of agricultural products. It provides a tailored security system using advanced holograms that strengthens product integrity, builds consumer trust, and supports the broader goal of safeguarding the agri-food sector from fraud.

More about the service

Discover more about our service, including how it can benefit you, the delivery process, and the options for customisation tailored to your specific needs!

The service helps by ensuring the authenticity and traceability of agricultural products, protecting your brand from counterfeiting and building consumer trust.
In particular:
- Authenticate products across the entire supply chain
- Protect the origin, identity, and quality of food items.
- Feature unique markings and built-in security elements
- Enable consumers to verify authenticity and trace provenance easily.

The service will be delivered through the design and integration of customised holograms into product packaging, ensuring secure identification across the entire supply chain.

Product-Specific Features: Holograms can be tailored to match the unique characteristics and packaging of each agricultural product.

Brand Integration: Visual elements such as logos, colours, and design patterns can be customised to align with brand identity.

Security Levels: Different levels of security (e.g., overt, covert, forensic) can be selected based on the risk of counterfeiting and distribution needs.

Supply Chain Requirements: Customisation can reflect specific checkpoints or traceability needs within the producer’s supply chain.

Scalability: Solutions can be adapted for small-scale producers or large consortia, ensuring flexibility in deployment.

User Experience: Consumer-facing features (e.g., QR codes, mobile verification) can be personalised to enhance accessibility and engagement.
Location
Italy
Type of Sector
Arable farming
Food processing
Greenhouse
Horticulture
Type of service
AI model training
Certification
Data analysis
Data augmentation
People training
Performance evaluation
Test execution
Accepted type of products
Data
Design / Documentation
Software or AI model