Overview
WUR and Agro-Innovation Centre De Marke have extensive knowledge of the dairy market developments in the Netherlands and Western Europe. They are able to advise customers of these market trends, can do specific market research, and can support doing a proper business model analysis for the specific knowledge. We have dedicated business developers and a large group of specialists on the team. Additionally, the large farmers network of Agro-Innovation Centre De Marke can be used to organise feedback sessions with end-users and their dealers.
More about the service
Developers of AI and robotic systems for the livestock sector have the need for a proper understanding of a potentiamarket (need assessment) in an early stage. Development will benefit if there is a preliminary business model and potential market approach and involvement. WUR can support in these early stages. Later in the process of development, these initial business models and market approaches can be adapted according to new insight gathered in the development and testing process.
The process will be interactive, and intermediate results will be shared. The service will be delivered in the form of a report or concrete advice.
Together with the client, the scope of the potential product or service that the client wants to develop will be discussed. According to this information, the initial need for the business and market will be agreed upon. If it concerns a refinement of an earlier version of the business model and market approach insights, the early model will be the basis for the refinement.
Location
Netherlands
Remote
Type of Sector
Livestock farming
Type of service
Business modelling
Desk assessment
ELSA assessment
Market research
Test type
Design / Documentation
