Combating forgery in the agri-food chain

The service helps by ensuring the authenticity and traceability of agricultural products, protecting your brand from counterfeiting and building consumer trust. In particular: - Authenticate products across the entire supply chain - Protect the origin, identity, and quality of food items. - Feature unique markings and built-in security elements - Enable consumers to verify authenticity and trace provenance easily.

The service will be delivered through the design and integration of customised holograms into product packaging, ensuring secure identification across the entire supply chain.

Product-Specific Features: Holograms can be tailored to match the unique characteristics and packaging of each agricultural product. Brand Integration: Visual elements such as logos, colours, and design patterns can be customised to align with brand identity. Security Levels: Different levels of security (e.g., overt, covert, forensic) can be selected based on the risk of counterfeiting and distribution needs. Supply Chain Requirements: Customisation can reflect specific checkpoints or traceability needs within the producer’s supply chain. Scalability: Solutions can be adapted for small-scale producers or large consortia, ensuring flexibility in deployment. User Experience: Consumer-facing features (e.g., QR codes, mobile verification) can be personalised to enhance accessibility and engagement.