Success Stories

AgroWizard, a Dutch AgTech startup, is reshaping horticulture with AI-powered computer vision that automates stem measurement and tree mapping. Tested at Boomkwekerij Udenhout, the system measures up to 10,000 trees per hour, far beyond manual methods. AgroWizard collaborated with the agrifoodTEF Dutch Node, through Wageningen University & Research (WUR), to assess the ethical, legal, and societal aspects (ELSA) of AI adoption, ensuring the technology’s responsible and scalable deployment across the horticulture sector.

The Digital Future Farm (DFF) project is driving the next generation of farm management with Digital Twin technology and AI-powered decision support. At the Agro-Innovation Centre De Marke in Hengelo, Wageningen University & Research (WUR) hosted an ELSA workshop to explore the ethical, legal, and societal dimensions of the technology. DFF connects validated models with real-time farm data via the open-source MODCOM framework and integrates farm data spaces through the FarmMaps platform. Collaborating with the agrifoodTEF Dutch Node, the project ensures responsible and scalable digital innovation for sustainable farming.