Business Model and Market Development for Robotic and AI Solutions in Circular Dairy Farming

We support developers of robotic and AI solutions in livestock farming with business model and market development expertise, grounded in real-world insights from circular dairy farming systems at Wageningen University & Research.

Interested in this service? Contact us at Data.demarke@wur.nl

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Business Model and Market Development for Robotic and AI Solutions in Circular Dairy Farming

Overview

Wageningen University & Research (WUR), together with Agro-Innovation Centre De Marke, supports companies in developing robust business models and market strategies for robotic and AI solutions in livestock farming. Our approach is grounded in a deep understanding of circular dairy systems, where technology performance, farm economics and sustainability outcomes are closely interconnected.

By combining long-term research on dairy production, nutrient cycles and farm management with practical experience from a fully operational circular farm, we help companies translate technical innovation into viable market propositions. We provide insight into market needs, value creation along the dairy chain, and the implications of circular farming principles for adoption and scalability.

Our experts work with developers to assess target markets, define value propositions, explore viable revenue models and identify barriers and opportunities for market entry. This system-level perspective helps reduce market risks, supports investment decisions and strengthens the credibility of innovations aimed at sustainable and circular livestock farming.

More about the service

How can the service help you?

This service helps you align technological innovation with real market needs and circular farming requirements. Before the service: • You have a robotic or AI-solution but limited insight into market demand or customer value • You are unsure how circular farming principles affect your value proposition • Your business model is technology-driven but not yet market-validated After the service: • You have a clearer understanding of target markets and customer needs • You gain a business model that reflects technical performance, farm economics and circular impact • You understand how your solution fits within the wider dairy system (cow, feed, manure, soil, nutrients) • You are better prepared for product development decisions, partnerships and market introduction

How the service will be delivered

The service is delivered through an interactive process, combining expert analysis with stakeholder input. Afterwards, you receive a report describing the process, inputs and analysis. Service elements may include: • Intake to define innovation scope, market focus and development stage • Market and needs assessment based on livestock sector insights • Business model development or refinement (value proposition, customer segments, revenue logic) • Integration of insights from circular dairy systems and, where relevant, testing outcomes from De Marke • Feedback sessions with farmers, advisors or industry stakeholders • Delivery of a structured report and/or concrete strategic advice Delivery format: report, presentation and/or advisory sessions Location: The Netherlands or remote

Service customisation

The service is fully customisable and tailored to the maturity of the innovation, the intended market and the geographical context. It can support early-stage concept development as well as refinement of existing business models, including alignment with insights from testing, validation or pilot results in circular livestock systems.
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Sector
Livestock farming
Test type
Design / Documentation
Type of service
Business modelling
Desk assessment
Market research
Country of delivery
Country of delivery: Netherlands
Service provider(s):
  • Wageningen University WR
    Netherlands
    | Website
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