Services

This service focuses on testing how agricultural professionals interact with AI- and robot-based digital tools such as apps, dashboards or platforms. By observing real or simulated usage scenarios, we identify usability issues and provide practical recommendations. The evaluation is conducted using established UX methodologies, including heuristic evaluation, usability testing and user journey mapping. These techniques help ensure the product is intuitive, efficient, and aligned with the workflows of the agricultural sector. The objective is to support developers and technology providers in enhancing user satisfaction, facilitating adoption, and ensuring the effectiveness of AI and robotic solutions in real agricultural contexts.

The Business Model Validation service helps organisations sharpen their value proposition and assess the economic viability of their innovation. By using structured tools such as the Triple-Layered Business Model Canvas (TLBMC) and the Empathy Map, this service evaluates both the business case and customer perspectives. Each validation is carried out in a dedicated session with stakeholders, combining interviews, expert analysis, and interactive exercises. The outcome is a tailored report including key insights, visualisations of the business model, and actionable recommendations to strengthen market positioning, customer engagement, and sustainability strategies. This process supports innovators in communicating their value to potential customers and investors while identifying opportunities and risks. This service does not include a separate market study or market analysis; instead, it focuses on validating assumptions and business model design based on existing knowledge and stakeholder input.

This service ensures that the software powering your hardware solution works seamlessly across all components. By testing the integration between different systems—whether it's farm machinery, drones, sensors, or management platforms—we test performance in a practical setting. This helps agribusinesses streamline processes, uncover potential issues, optimise decision-making, and allow comparing different approaches. Whether you're automating irrigation, monitoring crops, or integrating autonomous decision-making software, this service ensures that your technology ecosystem functions cohesively, enabling you to improve efficiency and achieve better outcomes.